27 Jun '14, 10pm

10 tips for local search success! (via @sengineland) #sem

Ensure your website title goes beyond your business name to also include what it is and where it’s located. For example, if your business is called “Wesley’s Oasis,” it will be difficult for search engines to pick up on the fact that it’s a spa located in Austin if that’s all you include in your title tag. Make sure that potential customers can find your business in search by listing all relevant information in the website title: “Wesley’s Oasis – Full-Service Spa – Austin, Texas.” Create individual pages for each business location as well as each product or service your business offers. This will raise the visibility of each in search, making it easier for potential customers to find exactly what they’re looking for. Use keywords and phrasing that potential customers are most likely to use. Don’t go overboard trying to “keyword-stuff” every page, but don’t use industry li...

Full article: http://searchengineland.com/top-10-tips-local-search-succ...

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