23 Feb '12, 3am

BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

Cloud marketing platform BloomReach has just announced their official launch, after three years operating under the radar out of Mountain View, California. Led by CEO and co-founder Raj de Datta, the company developed a web relevance engine (WRE) that analyzes over a billion each of customer interactions and web pages daily to drive their tool suite. BloomReach aimed to solve the problem they describe as the digital discovery divide. “Consumers go to social networks and search engines to access content on the web and are inundated with information,” de Datta told us. “We want to enable great content, products, and services to help clients get found on search, social, and mobile; anywhere users access the Internet.” Of course, there are a thousand other companies out there trying to do just that. I’m always a bit skeptical of new tools and services, especially ones with lof...

Full article: http://searchenginewatch.com/article/2154446/BloomReach-M...

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