27 Jun '14, 8pm

This is how @piercemr unified the TechSmith YouTube channel with custom thumbnails

This is how @piercemr unified the TechSmith YouTube channel with custom thumbnails

We started off by reviewing the YouTube Creators Playboo k again. Where it made sense, and when we can we decided that faces need to be a primary consideration for thumbnails. Because we are a software company and many of our tutorials are screen videos that don’t include faces, we knew we had a challenge in front of us. Ultimately, for videos where there was no compelling image, which are mostly tutorials, we decided that we would use a transparent color layer to indicate product. Since this dulls the image, we also added shortened title text to indicate what the video is about. For other thumbnails, we don’t add a color layer over the image and for the most part avoid text.

Full article: http://www.reelseo.com/techsmith-youtube-custom-thumbnails/

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