27 Jun '14, 1pm

Key Takeaways From 5 A/B Tests With Significant Results

Key Takeaways From 5 A/B Tests With Significant Results

Interested in some real-life evidence of how A/B testing can generate significant lift in profit? A/B testing is not something you do once and then forget about; it's an ongoing process to extract the maximum conversion rate for your website. It's a process that includes testing every last detail to find the optimal layout, text, and images for your site. Sometimes, even the smallest changes can yield significant results. Let's take a look at five A/B tests with significant results. 1. Customer Testimonials You can write copy at length about how your product or service will benefit your customers and do wonders for them, but third-party credibility is much more influential. With that in mind, how would customers respond to impartial reviews from actual customers? Could the positive experience of previous customers help eliminate any apprehensions from the prospect about bu...

Full article: http://searchenginewatch.com/article/2352403/Key-Takeaway...

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