27 Jun '14, 12pm

Google's Panda Algorithm Forces PR Newswire To Remove Press Release Spam

Google's Panda Algorithm Forces PR Newswire To Remove Press Release Spam

As you may remember, Google Panda 4.0 had a major negative impact on many press release sites including the largest one, PR Newswire. In response, PR Newswire issued a press release about them cracking down on "spammers" by removing and "taking action" on low quality press releases both before they hit the feeds and going back and removing a lot of the spammy older press releases. PR Newswire, according to SearchMetrics, saw a huge dive in "SEO Visibility" after Panda 4.0. What are their new guidelines that will fix this? They include: Inclusion of insightful analysis and original content (e.g. research, reporting or other interesting and useful information); Use of varied release formats, guarding against repeated use of templated copy (except boilerplate); Assessing release length, guarding against issue of very short, unsubstantial messages that are mere vehicles for li...

Full article: http://www.seroundtable.com/google-panda-pr-newswire-chan...

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