27 Jun '14, 11am

Google Tries to Steal How-To Traffic in Organic Search Results

Google Tries to Steal How-To Traffic in Organic Search Results

Think back to your childhood. You waited all year to dress up for Halloween and go door-to-door collecting sweet treats to add to your bag. You check all of your loot before going to bed just to see what you have. However, you wake up in the morning and half of your candy is gone. That is how many publishers have felt about Google stealing their traffic by providing more and more answers to questions in their Knowledge Graph. Google is essentially stealing your hard earned traffic and keeping it for themselves. Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Below are some of the results that we've uncovered by way of some simple Google searches. Warm Apple Pie When trying to come up with how-to items to search my mind immediately went to food. I searched [how to make apple pie] (because who is...

Full article: http://searchenginewatch.com/article/2352404/Google-Tries...

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