22 Feb '12, 5pm

7 Steps To Achieving Nirvana By Using A Media Plan

7 Steps To Achieving Nirvana By Using A Media Plan

Due to the agile and complex nature of paid search, managing a paid search program can often degenerate into a constant barrage of fire drills and ad hoc report requests. I have been there and it is not fun. I have also found that there is a way to dig out of this chaos and achieve SEM nirvana. The trick is to plan effectively. Developing an effective media plan not only reduces fire drills and ad hoc requests, but also builds trust with stakeholders and promotes long term success. How does one create a media plan that will produce nirvana? After developing over 30 media plans over the last six months, our team has identified seven areas that need to be included in every plan along with general rules for each area. These seven areas and general rules are described below. Defining Roles I am continually surprised by how many people are not clear on what they should and shou...

Full article: http://searchengineland.com/7-steps-to-achieving-nirvana-...

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