Managing Your Online Reputation in Foreign Languages

Establishing a reputation for a business or brand online takes time and effort. Losing that good reputation, on the other hand, can happen in the blink of an eye. A switched-on business is aware of what is being said about their product or service and who is saying it, poised to step in and manage potential reputational damage. While this has become second nature for many of us in a world of social networking, it can be more difficult to know how to keep a handle on the issues, concerns and comments from non-English speakers. The good news is that the strategies for managing your reputation work across multiple languages and require only a little extra effort. Stay Alert If you already use a tool such as Google Alerts to monitor comments about your site or product, it’s an easy extra step to subscribe to multiple languages using the languages option on the Search Settings ...

Full article: http://www.searchenginejournal.com/managing-your-online-r...

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