22 Feb '12, 2pm

Track & Segment Your Way to More Accurate Bounce Rates

Track & Segment Your Way to More Accurate Bounce Rates

It's one of those seemingly evergreen questions: Why is our bounce rate so high? Isn't that bad? To quote Bill Murray from “Ghostbusters”, I'm fuzzy on this whole good/bad thing. First of all, what is a bounce? It's a visitor who comes to your site, looks at the one page he or she landed on, then leaves your site entirely. Generally speaking, if you're selling goods on your website, you want people to stay, shop around, put items in the cart and check out. It's not too much of a stretch to say that a visitor needs to visit more than one page to accomplish that goal. But we forget that people frequently visit or site for reasons other than to buy. Time and time again we're told to write content for people, not engines. So consider these two scenarios. Customer Service Tracking You purchased a bunch of furniture for your apartment from IKEA. Later in life, you move house. Wh...

Full article: http://searchenginewatch.com/article/2154098/Track-Segmen...

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