Track & Segment Your Way to More Accurate Bounce Rates

It's one of those seemingly evergreen questions: Why is our bounce rate so high? Isn't that bad? To quote Bill Murray from “Ghostbusters”, I'm fuzzy on this whole good/bad thing. First of all, what is a bounce? It's a visitor who comes to your site, looks at the one page he or she landed on, then leaves your site entirely. Generally speaking, if you're selling goods on your website, you want people to stay, shop around, put items in the cart and check out. It's not too much of a stretch to say that a visitor needs to visit more than one page to accomplish that goal. But we forget that people frequently visit or site for reasons other than to buy. Time and time again we're told to write content for people, not engines. So consider these two scenarios. Customer Service Tracking You purchased a bunch of furniture for your apartment from IKEA. Later in life, you move house. Wh...

Full article: http://searchenginewatch.com/article/2154098/Track-Segmen...

Tweets

@withcollective » 07 Mar '12, 5am
BOUNCE RATES: Track & segment your bounce rates more accurately: [link]
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Track and Segment Your Way to More Accurate Bounce Rates #Ecommerce [link]
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Track & Segment Your Way to More Accurate Bounce Rates [link] via @senginewatch
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Intro to Conversion Rate Optimisation: "Track & Segment Your Way to More Accurate Bounce Rates" - [link] #SEO #CRO
@blackstumpseo » 24 Feb '12, 2pm
Analytics: How to get more bounce from your segments - Search Engine Watch (#SEW) [link]
@AlWightman » 23 Feb '12, 8pm
Track & Segment Your Way to More Accurate Bounce Rates -(#SEW) [link] >Great post on looking beyond the headline bounce figure
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2 Lessons 2 evaluate bounce rates better [link]
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RT @Empire_SEO: How to track and correctly rate #Bounce. [link]
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Track and Segment Your Way to More Accurate Bounce Rates (Searchenginewatch - 159 retweets) [link]
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Track & Segment Your Way to More Accurate Bounce Rates via #SEW [link] - But, what should bounce rate be: [link]
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Pengalaman menarik nih [link] cc: @megaaveiro
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RT @alexanderkesler: Instead of asking if your bounce rate bad ask if it is accurate: [link]
@alexanderkesler » 22 Feb '12, 10pm
Instead of asking if your bounce rate bad ask if it is accurate: [link]
@thomcraver » 22 Feb '12, 10pm
From earlier: Track & Segment Your Way to More Accurate Bounce Rates [link] #segment #measure #results #analytics
@MattyWare » 22 Feb '12, 10pm
Doesn't everyone track on page actions? Track & Segment Your Way to More Accurate Bounce Rates @thomcraver [link] via @sewatch
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Do you want to know why your bounce rate is so high? Check this out, [link]
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How to track and correctly rate #Bounce. [link]
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RT @ripeinc: Track & Segment Your Way to More Accurate Bounce Rates In analytics, there are 2 truths abt bounce rates: [link]
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This is why you should be tracking and segmenting in the correct way. [link]
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Track & Segment Your Way to More Accurate Bounce Rates [link]