22 Feb '12, 1pm

LinkedIn Advertising Tips For Beginners

LinkedIn Advertising Tips For Beginners

Know who you're looking to influence. Are you trying to reach people early in the buying cycle or later? Reaching the right people with the right message is what you are after here. So know who makes the decisions and how those are processed in your target customer. If you're trying to sell pencils, hitting up the CEO of a company is probably not the best idea. Job Titles - Ack! Every organization seems to have a different naming system for the same role so while you're searching for various positions be open to trying similar roles. You might be trying to target a role but it's not called what you thought it was. For example a Cost Accountant, Accounting Manager, Financial Cost Controller are all similar roles (depending on the company) and they might all fall into the same targeting bucket. Targeting Groups with LinkedIn Direct Ads is another tricky one as groups can be ...

Full article: http://searchenginewatch.com/article/2154103/LinkedIn-Adv...

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