26 Jun '14, 9pm

Google Removes Author Photos From Search: Why And What Does It Mean?

Mueller is talking about aggregate data for all Authorship results across all queries. At that level of data, it is possible the CTR boost seen in limited tests by others could flatten out. Notice that Mueller does not specifically say he is referring to CTR for the Authorship results only. He actually says the comparison was on CTR behavior on the new “less-cluttered design” vs. the “previous one.” So he could be referring to overall CTR across all the results on those two samples, not just Authorship. In other words, Google saw no significant effect on search behavior on the whole between the two designs. Another possibility is that Mueller is referencing CTR figures for desktop and mobile combined. It is conceivable that CTR for Authorship results may be far lower on mobile. If the independent testers were looking at only desktop, or even mostly desktop results, then th...

Full article: http://searchengineland.com/google-removes-author-photos-...

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