26 Jun '14, 8pm

Google Analytics Now Separates Brand And Non-Brand PPC Traffic

Google Analytics Now Separates Brand And Non-Brand PPC Traffic

Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter strings. Analytics makes assumptions about which keywords are brand terms based on factors such as click-through rate, text string and domain name and buckets them in the Brand Paid Search channel. Non-brand terms are grouped under the Generic Paid Search Channel. Straightforward Set Up A new Manage Brand Terms is under Channel Settings within the Admin tab is available for managing the list of keywords included in the Brand Paid Search Channel. Advertisers can review the terms that Google identifies as brand and accep...

Full article: http://searchengineland.com/google-analytics-now-separate...

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