26 Jun '14, 6pm

New Conversion Settings Can be Imported From Google Analytics to AdWords

New Conversion Settings Can be Imported From Google Analytics to AdWords

Google AdWords has announced new conversion settings for advertisers that allow you to import goals-related data from Google Analytics directly into your AdWords account, and edit the data within. First, you can set specific conversion windows for anywhere between seven and 90 days. This allows you to look at your conversion data related specifically to the type of product you're selling, whether it's a purchase that someone generally takes a long time to decide, or something that has a much shorter decision window or an impulse buy. It's currently set to 30 days by default. Additionally, flexible conversion tracking can now be applied to conversions imported from Google Analytics. For example, you can now differentiate your conversions, such as sales counting, as separate conversions from your leads. You could also use it to track unique conversions against all conversion...

Full article: http://searchenginewatch.com/article/2352389/New-Conversi...

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