26 Jun '14, 6pm

Segmenting Brand and Generic Paid Search Traffic in Google Analytics

Segmenting Brand and Generic Paid Search Traffic in Google Analytics

To make analysis of brand and generic performance as easy as possible, we’re introducing a new feature which automatically identifies brand-aware paid search clicks tracked in Google Analytics. We use a combination of signals (including the clickthrough-rate, text string, domain name and others) to identify query terms which show awareness of your brand. You can review our suggested brand terms and then accept or decline each of them. It’s also easy to add additional brand terms that we’ve missed.

Full article: http://analytics.blogspot.com/2014/06/segmenting-brand-an...

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Google

Google

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We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...

New Conversion Settings Can be Imported From Google Analytics to AdWords

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Will Google’s Panda 4.0 bite into your traffic? via @123reg

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Google Analytics Mobile Report - Portent:

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