26 Jun '14, 5pm

Official World Cup Sponsors Losing Out in Video Ad Social Shares

Despite the fact that a lot of the official sponsors of the World Cup, currently taking place in Brazil, have created almost twice as many commercials than non-affiliated brands, it's the non-sponsors that are attracting the attention, with 8.9 million shares across Twitter, Facebook, and the blogosphere. Ads from from official sponsors, who paid between £8m to £120m to have their names associated with the World Cup, have only managed 3.6 million social shares. Some of the highlights of the current report include the fact that:

Full article: http://www.reelseo.com/world-cup-sponsors-social-shares/

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