26 Jun '14, 4pm

An #Interview With Dennis Goedegebuure on AirBnB and Internal Linking by @murraynewlands

An #Interview With Dennis Goedegebuure on AirBnB and Internal Linking by @murraynewlands

AirBnB sticks to the basics when it comes to internal linking, with tactics like using breadcrumbs and links going back and forth between user profiles and listings. They also have links going from user profiles to the location-based browsing experience where their listings are. Dennis says AirBnB is careful not to overdo it with internal linking because it would hurt the user experience. A trend he noticed in other verticals, especially in larger media websites, is no longer having outbound links. For example, if Dennis were to get an article placed in the Wall Street Journal, they would link to a page about AirBnB on the WSJ website instead of to the AirBnB website. This kind of linking isn’t helpful to the user or the website being linked to. Dennis calls this “black hole SEO” where PageRank flows into the site but it never escapes. Dennis wants to see Google looking at...

Full article: http://www.searchenginejournal.com/interview-dennis-goede...

Tweets

[New Blog Post] My Thoughts on Airbnb

[New Blog Post] My Thoughts on Airbnb

daintyflair.net 25 Jun '14, 5am

Hello! We had a short trip to Melbourne recently and it was super awesome! We drove up to Great Ocean Road to check out th...

Author Interview: Kate Elliott - thebookwars: A...

kateelliottsff.tumblr.com 26 Jun '14, 8pm

Author Interview: Kate Elliott So Kate Elliott is one of my favourite authors and she graciously accepted an interview for...