26 Jun '14, 4pm

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites

The Search Agency released another edition of its mobile scorecard analysis, but now for the travel and hospitality industry. What it found was that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. The Search Agency rates a website's mobile experiences based on factors like load time, site format, search functionality, click-to-call features, social media presence, and more. Here's a snapshot of the scorecard: When it came to winning verticals within the travel and hospitality industry, the highest scoring vertical was hotels and casinos, and The Search Agency says it's partly due to "the fact that the top seven highest scoring travel sites on the list are within this vertical." The top three sites with the best mobile score included: Choice Hotels Interna...

Full article: http://searchenginewatch.com/article/2352365/67-of-Travel...

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