26 Jun '14, 2pm

Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]

When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes : One of the most important activities for any SEO process is the initial competitive analysis. In a nod to how important she thinks it is, she created a sophisticated workflow to guide SEOs through the competitive analysis process. Loren Baker, Founder of Search Engine Journal, agrees that competitive analysis is an essential tactic in the SEO repertoire, and makes several observations about the benefits that it brings: By knowing what your rivals are doing in their SEO and social media space, not only will you have a better knowledge of their online marketing strategy, but you can also emulate what is working for them, and generate internal ideas to stay proactive. Search Marketers Agree On Importan...

Full article: http://searchengineland.com/competitive-analysis-valuable...

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