26 Jun '14, 12pm

Google AdWords Bids May Be Influenced By Your Remarketing Campaigns Now

Google announced on Google+ that Google may now use your remarketing lists as a quality factor for your AdWords ads, which may impact your AdWords Ad bids and CPCs. Google wrote: Starting today, our automated bidding strategies that use conversion data, specifically Conversion Optimizer, Target CPA and Target ROAS will use advertiser-built remarketing lists as real-time signals for search ads, to fine-tune bids and increase conversion volume. This means that our automated bidding technology will now increase or decrease your bids based on the performance of your remarketing lists, in addition to other real-time signals, like location, browser or time of day. So now part of the bidding algorithm are completely non-search related factors outside of landing pages and so forth. Remarketing lists are built into it. Here is the example Google provided: Let’s say you’re trying to...

Full article: http://www.seroundtable.com/google-adwords-remarketing-bi...

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