26 Jun '14, 1pm

Measuring Mobile – Using Google Analytics to Prove Mobile Matters

Marketers: You can no longer ignore mobile. If your team has not regularly addressed mobile, that needs to change. But it’s hard to focus on mobile, right? Starting now, that’s going to change: By using simple reports with basic metrics you can easily grab the attention of your marketing department. And, we have made a custom Google Analytics (GA) report template for you to do just that. Click here for the report. Using data from Portent’s site traffic I will show you three metrics crucial to tracking mobile success: Users Bounce Rate Revenue or Goal Completions Why it’s a big deal Mobile users already account for 28% of all web traffic . Here at Portent, we see clear evidence that mobile traffic is rapidly growing. Compare desktop to mobile since 2010 among our largest clients: Based on traffic projections for 2014 we see a 65% increase in mobile traffic compared to 2013....

Full article: http://www.portent.com/blog/analytics/measuring-mobile-us...

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