26 Jun '14, 11am

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

How to Write Better Copy While Barely Trying: 6 Foolproof Tips

I was in a client meeting recently when I found myself tuning out the conversation and becoming increasingly distracted. It wasn't by anything happening outside or even an odd outfit in the room, but by the typos I kept finding on a new client's current website. My colleague was speaking on how we'd fix it and all I could do was go page-by-page, grimace-by-grimace through the website wondering why this was happening. Why hadn't anyone fixed this yet? Despite what some experts will tell you, people do still read on the Web. Therefore, the copy on your website matters . The copy you use in ads, in video scripts, in blog posts, and in infographics matters. Your customers are reading and hearing your words and making judgments on whether they can trust you and what kind of business you are based on the words you use. Present the right image by writing better copy. 1. Write for...

Full article: http://searchenginewatch.com/article/2352150/How-to-Write...

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