25 Jun '14, 9pm

Video SEO, Playlist Thumbnails, and YouTube’s Future [TubeTalk #29]: What are the top 3 factors that influenc...

Watch Time is the amount of time viewers have spent watching a video. The higher your watch time, the better YouTube thinks that video is, and the higher it is placed in search results. Audience Retention is the average point in the video where people will stop watching. Tim included this factor because it's closely related and commonly confused with watch time even though it doesn't influence SEO as much. Audience Retention influences Watch Time. Viewing Session is the total amount of time users spend watch anything on YouTube after starting to watch your video. YouTube wants to keep people on their site as long as possible, so if your video gets users to watch videos (yours or anyone else's) for a longer sequential duration, your video that started that session will get a higher ranking.

Full article: http://www.reelseo.com/tube-talk-29/

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