25 Jun '14, 7pm

Does the Internet allow more differentiation?

If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing message--most about differentiation. But how does the Internet change the way marketers discuss differentiation? Does the Internet allow more differentiation? Read on.

Full article: http://www.searchengineguide.com/mike-moran/does-the-inte...

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