25 Jun '14, 7pm

Google Bringing App Indexing To All Android Apps

Google Bringing App Indexing To All Android Apps

Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily growing and recently expanded into multiple languages . If the user has the app in question installed, say OpenTable, and does, for example, a restaurant search, she can be linked from search results directly to the profile page within the OpenTable app. On one level, this is useful for everyone. It makes in-app content discoverable through search and thus helps developers. It helps users by enabling them to quickly get to relevant content in their apps. It also helps Google make search more expansive and useful to the mobi...

Full article: http://searchengineland.com/google-bringing-app-indexing-...

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