21 Feb '12, 5pm

Dennis Goedegebuure Dishes on SEO, from Enterprise to Pocket-Sized Sites: Dennis Goedegebuure , VP of Internet M...

Dennis Goedegebuure Dishes on SEO, from Enterprise to Pocket-Sized Sites: Dennis Goedegebuure , VP of Internet M...

Politics are controlled at the top. Getting buy-in from key top-executives go a long way to get your projects funded, prioritized and shipped. Brand factors can be your friend, if you have a brand! When I advise startups on SEO, I always include the branding value for SEO in the conversation. eBay’s brand is so strong and recognizable, that eBay’s colors and logo style even got used in a counter campaign against Meg Whitman when she was running for California Governor. Never get intimidated, but rely on your skillset and expertise in relevant conversations. However, package the message in a way your executives don’t loose face (remember the first bullet here!) Planting a seed in someone’s mind is much more powerful than pushing your own projects. Let others shine and execute on those seeds, you will be reaping the SEO rewards from the higher search visibility, branding or ...

Full article: http://www.aimclearblog.com/2012/02/21/dennis-goedegebuur...

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Enterprise SEO: 4 Trends to Watch in 2012

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