21 Feb '12, 4pm

The Top 10 Ways To Achieve Breakthrough In International Search In 2012

The Top 10 Ways To Achieve Breakthrough In International Search In 2012

As the first of the International Search Summits of 2012 looms large (at SMX West next week) I felt it was time to review what seem to be the most significant 10 issues for search marketers at this time. What’s interesting to note is that just one year ago, this list was very different. 1. Understand That Keywords Cannot Be Translated Yes I know, this is an old chestnut which I’ve been pronouncing out since the Vikings invaded Britain. But let’s just recap. Keywords are a fundamental building block for an international search strategy and nowadays also for social media strategies. So if keywords are so desperately important and represent a key pivotal point in a search campaign, then why are so many marketers not listening? We still get requests daily for translations of keywords – which to us is like someone saying, “How many search engines do you submit to?” Now that que...

Full article: http://searchengineland.com/the-top-10-ways-to-achieve-br...

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