25 Jun '14, 12pm

How YouTube is Changing the Way We Research Consumer Electronics [Study]

How YouTube is Changing the Way We Research Consumer Electronics [Study]

YouTube is such an integral part of the consumer buying process these days that it is rare to find a brand that doesn't have some sort of presence on the site, whether that's via their branded content, or because of user-generated review or informational videos. Potential customers are turning to YouTube in huge numbers to research future purchases in one vertical in particular, consumer electronics (CE). But which kind of content is appealing to viewers the most in that category, and how is YouTube changing the way we behave when it comes to research?

Full article: http://www.reelseo.com/consumer-electronics-youtube/

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