25 Jun '14, 2pm

Why AdWords Dynamic Search Ads Work Better Than You Think

Why AdWords Dynamic Search Ads Work Better Than You Think

I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX West, that I decided to give them another shot. Let me say this: Dynamic Search Ads (DSAs) are not only a lot better than they used to be, they can also perform extremely well when optimized properly. Let’s take a look at how to run a successful DSA campaign. What Are Dynamic Search Ads? Think of DSAs as broad match for your landing pages. AdWords uses details from your landing pages to decide whether to enter an ad into the auction on a given search query. Assuming it judges the search query a good fit, it dynamically generates an appropriate headline and landing page to show. Another good way to ...

Full article: http://searchengineland.com/adwords-dynamic-search-ads-wo...

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