25 Jun '14, 1pm

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect. A customer survey can be a source of rich content. But to gather the sort of material you need, every customer survey should include these three often-overlooked questions. In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. And asking clients detailed questions shows you're interested and curious – the better the questions you ask, the more trust you build. But clients often don't know what they don't know, especially small and medium-sized companies. SEO professionals and link builders are increasingly taking ...

Full article: http://searchenginewatch.com/article/2351870/3-Killer-Sur...

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