25 Jun '14, 12pm

Google

Google

Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is back. This is the first new video on the AdWords auction since Google changed up the Ad Rank formula to factor in the use of ad extensions and formats. Varian’s Ad Rank formula visual now includes “Format Impact”. Varian walks through the factors that go into Ad Rank, how it is calculated and ways advertisers can raise their Ad Rank.

Full article: http://searchengineland.com/google-new-adwords-ad-rank-vi...

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