24 Jun '14, 4pm

Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions

There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle the debate? Maybe not, in fact it may just spark more conversation, but if you’re involved in paid search at all, you’ll want to check it out. Google describes Quality Score being like a “warning light in a car’s engine” as opposed to being a “detailed metric that should be the focus of account management.” In other words, it’s a signal not a KPI. It’s a mash-up of expected click-through rate, ad relevance and landing page experience, but, as we know, the score we’re shown isn’t the actual score given at any moment during an auction. The score we s...

Full article: http://searchengineland.com/google-releases-adwords-quali...

Tweets

More Insights about Quality Score and the AdWor...

adwords.blogspot.com 24 Jun '14, 4pm

People are happier with their search results, including the ads, when those results are relevant. Advertisers are more suc...

SearchCap: ForgetMe Link Removals, AdWords Qual...

searchengineland.com 24 Jun '14, 9pm

Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European ...

Google Releases Data to Help With Adwords Confu...

thedomains.com 25 Jun '14, 3pm

There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords su...

Google Revamps The AdWords Auction Insights Vid...

seroundtable.com 25 Jun '14, 12pm

Yesterday, Google announced they've updated their AdWords auction explanatory video after almost five years. Both videos, ...

Google Reveals 4 Things You Need to Know About Quality Score

Google Reveals 4 Things You Need to Know About ...

searchenginewatch.com 27 Jun '14, 3pm

Earlier this week, Google published a whitepaper, "Settling the Quality Score," and updated the famous 5-year old Hal Vari...

SearchCap: eBay Paid Search Ads Ineffective, Co...

searchengineland.com 23 Jun '14, 9pm

eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffect...

Google Analytics In-Page Analytics Chrome Extension

Google Analytics In-Page Analytics Chrome Exten...

seroundtable.com 24 Jun '14, 1pm

TimHolmesDesign 06/24/2014 01:49 pm I installed this extension about a week or so back.... so far no luck in actually usin...

Now You Can Apply AdWords Conversion Settings T...

searchengineland.com 25 Jun '14, 3pm

The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your ...

Google AdWords Rolling Out Parental Targeting F...

searchenginewatch.com 24 Jun '14, 3pm

Would you like the ability to target ads based on parental status? It looks like Google AdWords is testing that feature in...

Google AdWords Bids May Be Influenced By Your R...

seroundtable.com 26 Jun '14, 12pm

Google announced on Google+ that Google may now use your remarketing lists as a quality factor for your AdWords ads, which...

The Impact Of Google Display Network Magazine Ads

searchengineland.com 24 Jun '14, 2pm

In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have...

SearchCap: Google Drops Authorship Images, Upda...

searchengineland.com 25 Jun '14, 9pm

Google Drops Profile Photos, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they a...

Why AdWords Dynamic Search Ads Work Better Than You Think

Why AdWords Dynamic Search Ads Work Better Than...

searchengineland.com 25 Jun '14, 2pm

I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsucc...

Google

Google

searchengineland.com 25 Jun '14, 12pm

Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is back. This is the fir...

VA News Releases: VA Announces Personnel Actions

va.gov 25 Jun '14, 4pm

Attention A T users. To access the menus on this page please perform the following steps. 1. Please switch auto forms mode...