24 Jun '14, 4pm

Watch Time Now Impacts Facebook News Feed Video Rankings

Watch Time Now Impacts Facebook News Feed Video Rankings

Facebook is updating how it ranks the videos people and Pages upload. The new video ranking considers whether a user has watched a video and for how long. This new metric comes in addition to previous considerations such as likes, comments, and shares. The additional information helps Facebook personalize each user's News Feed based on his or her preference for watching videos. In other words, people who watch more videos can expect to see more near the top of their feeds and users who usually skip them won't see as many. Facebook says it also means the videos people choose to watch will reach a larger audience and the videos people ignore will be shown to fewer users. "In our early tests, this improvement resulted in more people watching more videos that are relevant to them," Facebook says, adding that twice as many people watch videos on Facebook compared to six months ...

Full article: http://searchenginewatch.com/article/2351855/Watch-Time-N...

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