24 Jun '14, 4pm

mobile sites are

mobile sites are

BrightEdge found no significant general ranking difference among the three approaches. However it did find that mobile sites tended to rank “half a position lower” overall than on the PC. It attributed this to competition from local results. Yet improperly configured mobile sites showed a much worse outcome: “an incorrectly implemented site resulted in a drop in smartphone rank by almost two positions (1.82 on average).” That lower position translated into a 68 percent decline in traffic. In terms of configuration errors, BrightEdge said responsive had none (which makes sense). Dynamic serving saw a 30 percent error rate. But separate URLs (dedicated mobile sites) saw a massive 72 percent configuration error rate. The following are the types of errors observed when using separate URLs: Common Errors With Dedicated Mobile Sites Source: BrightEdge The report reviews and expl...

Full article: http://searchengineland.com/report-bad-mobile-decisions-r...

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