24 Jun '14, 3pm

Google AdWords Rolling Out Parental Targeting Feature in U.S.

Would you like the ability to target ads based on parental status? It looks like Google AdWords is testing that feature in the U.S., and WordStream was first to spot it. WordStream Founder and CTO Larry Kim published a screenshot showing a new tab called "parental status" in the AdWords dashboard. The designation has three settings: "parent," "not a parent" and "unknown." A Google spokesperson told WordStream that "interest-based ads on our display network, including parental interests, have been around since 2009. We've made some changes to this in the Adwords interface for display campaigns. It uses the same system based on website visitation and users can edit or opt out of these ads on our Ads Settings page. As always, we don't allow ads to be targeted to sensitive categories like health, race or sexuality." A Google representative separately posted about the new featu...

Full article: http://searchenginewatch.com/article/2351820/Google-AdWor...

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