24 Jun '14, 1pm

Forget Big Content – Small Content Is Critical to Search Success

Forget Big Content – Small Content Is Critical to Search Success

Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. And while that is true to some degree, it is also a view that is dangerously one-dimensional and lacking in real strategic content knowledge. Content strategy is all about variation to ensure the reader stays engaged, and by creating major pieces consistently you lose that critical impact by "shouting" all the time. Small Is Good Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity. The...

Full article: http://searchenginewatch.com/article/2351640/Forget-Big-C...

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