24 Jun '14, 12pm

Facebook Updates Video Rankings to Include Watch Time

Facebook is following YouTube's lead and including "watch time" to improve its video ranking. This means that digital marketers need to create content that is unique, compelling, and entertaining or informative for both YouTube, as well as for Facebook. Both sites are following the lead of Google, which started reducing the rankings of low-quality content starting with the first Panda update in February 2011. Digital marketers need to focus on developing high-quality content, including videos. That's been the trend for the past three years, and Facebook has just climbed on the bandwagon.

Full article: http://www.reelseo.com/facebook-video-rankings-watch-time/

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