24 Jun '14, 10am

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time

A new report states that 56% of viewers skip video ads most of the time. While this statistic may not come as a surprise to anyone in the industry, more encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the end. The report, "Online Video: Look Who's Watching Now" from Adroit Digital, also asked for feedback regarding optimal video ad length, and the shorter the better rings true for 46% of those who took part.

Full article: http://www.reelseo.com/56-percent-ignore-online-video-ads/

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