AdCenter Revamps Location Targeting To Mimic AdWords

Microsoft adCenter is making changes to its location targeting functionality that will bring it into line with the industry standard Google AdWords. Now, the “market” (distribution channel) will no longer be available as a targeting option. It will be replaced by “language” and “target location” as individual targeting options. Advertisers will be able to target to people physically located in the target location, or who express (via search query) interest in doing business in the target location area. Location options include all countries that speak the selected language, groups of certain countries, a single country, a single state or territory or a single city. Roll-out of the new location targeting is already in progress in the U.S., U.K. and France, and will be rolled out to all users in a “few months,” according to Microsoft. The feature will be available on adCente...

Full article: http://searchengineland.com/adcenter-revamps-location-tar...

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