20 Feb '12, 7pm

How Much Are You Paying to Send Customers Away?

How Much Are You Paying to Send Customers Away?

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it’s never a bad thing to grow in profits, ROI or a growing customer base, you may actually be paying good money to lose great customers. I use this analogy often, so forgive me if you’ve heard this one before. But let’s pretend that you’re tasked with filling a bucket with water. The only problem is that your bucket has holes in it. You put water in, but it keeps leaking out. What’s your solution? You can A) add water into a bucket at a rate faster than it leaks out, or B) plug some holes. Now, let’s say your website is the bucket, the water is your website’s traffic and the faucet is your online...

Full article: http://www.searchenginejournal.com/how-much-are-you-payin...

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