How Much Are You Paying to Send Customers Away?

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not always be as they appear. While it’s never a bad thing to grow in profits, ROI or a growing customer base, you may actually be paying good money to lose great customers. I use this analogy often, so forgive me if you’ve heard this one before. But let’s pretend that you’re tasked with filling a bucket with water. The only problem is that your bucket has holes in it. You put water in, but it keeps leaking out. What’s your solution? You can A) add water into a bucket at a rate faster than it leaks out, or B) plug some holes. Now, let’s say your website is the bucket, the water is your website’s traffic and the faucet is your online...

Full article: http://www.searchenginejournal.com/how-much-are-you-payin...

Tweets

@zerotoherolist » 23 Feb '12, 10pm
2 most important things your website should focus on: [link]
@frankiep » 23 Feb '12, 12am
How Much Are You Paying to Send Customers Away? | Search Engine Journal [link] // simple but good point
@wasimalrayes » 22 Feb '12, 10am
How Much Are You Paying to Send Customers Away? [link] By @StoneyD - great point "fixing usability issues to retain customers"
@Melissa4774 » 22 Feb '12, 3am
RT @valkhot How Much Are You Paying to Send Customers Away? [link]
@EyeTraffic » 21 Feb '12, 6pm
How Much Are You Paying to Send Customers Away? [link] | Social networks are first touch-If your site sucks, you lose clients.
@fusionthoughts » 21 Feb '12, 4pm
Our thoughts exactly! How Much Are You Paying to Send Customers Away? by @StoneyD [link] via @sejournal
@nlakeland » 21 Feb '12, 3pm
Great post from @sejournal about the importance of fixing usability issues on websites: [link] why pay for people to leave?
@Globally_Tested » 21 Feb '12, 11am
My day summed up! | How Much Are You Paying to Send Customers Away? | [link]
@JurgvanderJagt » 21 Feb '12, 8am
Interesting read: "How Much Are You Paying to Send Customers Away?" [link] Courtesy of @sejournal
@LocalSEOSites » 21 Feb '12, 6am
#SEO How Much Are You Paying to Send Customers Away? - Engaging in online marketing is all about customer acquisitio... [link]
@_bradmiller » 21 Feb '12, 1am
It costs you when your marketing plan sucks! - How Much Are You Paying to Send Customers Away? [link]
@GemmaCooper7 » 20 Feb '12, 9pm
RT @DashBurst: How Much Are You Paying to Send Customers Away? [link]
@LinkBuildingVA » 20 Feb '12, 9pm
#linkbuilding How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all abo... [link] @seovainc
@bingoogyah » 20 Feb '12, 9pm
#bingoogyah How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer ... [link]
@greatestIMs » 20 Feb '12, 9pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about cust... [link] (c/o @sejournal)
@iangodman » 20 Feb '12, 8pm
#geekstuff How Much Are You Paying to Send Customers Away? - Engaging in online marketing is all about customer acqu... [link]
@DuaneForrester » 20 Feb '12, 8pm
How Much Are You Paying to Send CustomersAway? - Engaging in online marketing is all about customer acquisition, ROI... [link]
@figueroacarlose » 20 Feb '12, 8pm
Intertesante! "@MarketingTips: How Much Are You Paying to Send Customers Away? - [link] #internet #marketing"
@COSMETICMED » 20 Feb '12, 8pm
RT @MarketingTips: How Much Are You Paying to Send Customers Away? - [link] #internet #marketing
@MarketingTips » 20 Feb '12, 8pm
How Much Are You Paying to Send Customers Away? - [link] #internet #marketing
@sejournal » 20 Feb '12, 8pm
How Much Are You Paying to Send Customers Away? by @StoneyD [link] via @sejournal
@jtdesigns » 20 Feb '12, 8pm
RT @bkmacdaddy: How Much Are You Paying to Send Customers Away? [link]
@PopsharedSearch » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? (Searchenginejournal - 94 retweets) [link]
@ProfesionalNet » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? via Search Engine Journal - Engaging in online marketing is ... [link]
@SEOLinkTagstic » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away [link] #seo #sem #serps #searchmarketing
@soshableweb » 20 Feb '12, 7pm
#SEO How Much Are You Paying to Send Customers Away? [link] #onlinemarketing
@kristoffdoneit » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? - Engaging in online marketing is all about customer acquisition, RO... [link]
@buglab » 20 Feb '12, 7pm
@seocco [SEJournal] How Much Are You Paying to Send Customers Away? [link]
@SERPbuddy » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link] [link] #SEO #SEM #SMM
@topmarketingseo » 20 Feb '12, 7pm
#smo How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer ac... [link] #seo
@seoexpertseu » 20 Feb '12, 7pm
Checking out: How Much Are You Paying to Send Customers Away? [link]
@Riyajain1 » 20 Feb '12, 7pm
[link] How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about c... [link]
@OrSeep » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acquisi... [link] #SEJ
@agussiswoyo » 20 Feb '12, 7pm
Reading: How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acq... [link]
@LukaszZelezny » 20 Feb '12, 7pm
#SearchEngineJournal How Much Are You Paying to Send Customers Away?: Engaging in online marketing is a... [link] #in #seo
@ineedhits » 20 Feb '12, 7pm
Latest SEJournal - How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about cu... [link]
@yodoonl » 20 Feb '12, 7pm
Yodoo found: How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all abou... [link] #seo #sea
@SEOInfoNews » 20 Feb '12, 7pm
#SEO #News How Much Are You Paying to Send Customers Away? [link]
@rajkumarseo » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about cust... [link] #seomastersworld
@seo_news_daily » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer a... [link] #seo #tips
@OMFYN » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link] via @sejournal
@Weboptium » 20 Feb '12, 7pm
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in... [link] #SEJournal
@smartseoqueens » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acquisition,... [link]
@mdidrish » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link]
@WebProSEOnet » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acquisition,... [link]
@sudharsanece » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link]
@ianbrownla » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link]
@aatishseo » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away? [link] #seo
@seo_sem_guide » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acquisition,... [link]
@turniton_ca » 20 Feb '12, 7pm
How Much Are You Paying to Send Customers Away?: Engaging in online marketing is all about customer acquisition,... [link]