20 Feb '12, 2pm

You Don’t Have To Be Nuts To Worry About Changing Your Domain

You Don’t Have To Be Nuts To Worry About Changing Your Domain

We could reverse course and redirect the search engines to nutsonline.com instead of nuts.com. We could implement cross domain rel=canonical on nuts.com to nutsonline.com while still using Nuts.com in marketing materials and for PPC. Not only would this be a terrible example of engineering for search engines, it would also create tremendous cost, confusion, and potentially loss of trust from our actual customers. We could roll back for Google only. Bing seems to be delivering about 80% of traffic we got before the 301 and they are gradually getting better. Bing reportedly doesn’t honor cross domain rel=canonical in any event. This would create no less cost or confusion, but it might be slightly less damaging. We could embark on a massive link building campaign and hope that new links will over power whatever is holding us down but high quality, organic link building takes ...

Full article: http://searchengineland.com/you-don%e2%80%99t-have-to-be-...

Tweets

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