20 Feb '12, 2pm

How To Run Your PPC Accounts Like A Project

How To Run Your PPC Accounts Like A Project

Managing PPC accounts can be overwhelming. There is so much to-do, and no one ever has enough time. This leads most people to just make huge todo lists of items they either should be doing, or want to eventually do inside their account. The problem with to-do lists is that they are easy to ignore. There are still items on my to-do list from last decade. Of course, I don’t delete them as someday, I might get to them. We all know that’s not true – but we keep telling ourselves it could happen. When your PPC accounts are run like to-do lists what happens is that every few weeks, you scamper around like crazy for two straight days trying to figure out what went wrong, what you should be doing, how to fix it all, then you do not touch the account again for another few weeks. The other problem of to-do lists is that there is rarely that feeling of accomplishment that your day is...

Full article: http://searchengineland.com/how-to-run-your-ppc-accounts-...

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