23 Jun '14, 6pm

Marketers Dying By A Thousand Data Points

Marketers Dying By A Thousand Data Points

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between the past and the future, and find those moments that capture the greatest number of conversions, conversations, and connections. This happens over, and over, and over again. Data, innovations, information – they’re only part of the story. Marketers must spin data into gold, and, as a recent PandoDaily story pointed out, not all marketers are capable of doing so. PandoDaily calls attention to a recent Contently’s The State of Content Marketing Measurement report. Contently surveyed 302 marketers and found some depressing statistics: 91 percent of marketers surveyed were...

Full article: http://www.portent.com/blog/internet-marketing/marketers-...

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