20 Feb '12, 12pm

Enterprise SEO: 4 Trends to Watch in 2012

Enterprise SEO: 4 Trends to Watch in 2012

What SEO trends are important to watch in 2012 for enterprise-level SEO? Many colleagues, clients, and prospects are keenly interested in the answer to this question. Here are what I think will be four enterprise SEO trends to watch in 2012. 1. Further Corporatization of SEO in the Enterprise The trend over the last several years has increasingly shown SEO teams "go within" at large companies. For enterprise companies to realize exceptional results in SEO, they almost always require a dedicated internal SEO team. That's the case today primarily because incremental gains are harder to achieve, as SEO is becoming more complex, harder (through obfuscation of data, such as Google's "not defined" segment), and more competitive. Organic results, too, are shrinking and Google's SERP and paid listings are continually evolving to blend in more tightly with the organic results. Wher...

Full article: http://searchenginewatch.com/article/2153424/Enterprise-S...

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