23 Jun '14, 3pm

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

So, why are Instavids getting far fewer shares than Vines or YouTube videos? Maybe way too many Instavids look like 15-second TV commercials. And, as we’re beginning to learn, people don’t share re-purposed TV spots with friends, siblings, parents, or colleagues as often as they share original video content that is unique, compelling, and entertaining or informative. Yes, I understand that “shares” aren’t the only metric that matters. But, in the world of content marketing, shares are the currency of social success and a must-have key performance indicator (KPI) for any authentically social campaign. For leading brand marketers, discovering how to create and distribute highly shareable content, repeatedly and at scale, is now at the top of the chief marketing officer’s (CMO’s) wish list.

Full article: http://www.reelseo.com/instavids-less-shares-vines-youtube/

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