Yext Duplicate Listings Suppression Launches
a white paper I wrote on how to deal with duplicates where I suggested that given the problems with how local search services and the big data aggregators work together, the best solution for solving duplicate business listings is to lock the dupe at the publisher level. This is how Yext’s service works and in my view is the only way you can reliably squash dupes and keep them squashed. And the fact that Yext can do this automatically for potentially hundreds of thousands of listings at once means that it is an incredible solution for large and small multi-location businesses. If you consider how much it costs to manually clean up duplicate listings, this service starts to look pretty cost-effective. Check it out and let me know what you think.