Why Small Businesses Should Link Out

Why Small Businesses Should Link Out - Search Engine Watch (#SEW) via @sewatch

A lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why. Reasons to Link Out Last month's column discussed the ins and outs of PageRank . One point was that it’s a zero sum game: by linking out, your site loses what the target site gains. If you think strictly in terms of PageRank, it follows that by linking out you are actually damaging your site's ranking ability. However, Google has plenty of other link-based algorithms in addition to PageRank itself. They don't talk about them much (other than to say that they use more than 400 ranking factors), but by looking at correlation data, reading patents and white papers, and other forms of research, it's possible to roughly work out a lot of what they're doing. One of tho...

Full article: http://searchenginewatch.com/article/2070635/Why-Small-Bu...