22 Jun '14, 8pm

Let Keywords Drive Your Blog's Content Strategy - SEMrush Blog

Let Keywords Drive Your Blog's Content Strategy - SEMrush Blog

It will be harder to gain an audience if the topic is too broad or general. For instance, there are a lot of branches in technology, and dedicating a whole blog to a more general topic will not help you gain an audience. You must know your industry. Having said that, it should also be understood that the blog shouldn’t be so specific that there are not enough people searching for that topic. Have a unique angle for your blog (e.g. technology at work), and make sure the topic is one you and the team are passionate about. Another thing that plays a huge role in making up a blog is industry-specific keywords . It is the most important factor if you are looking to gain an industry- specific audience looking out for information with the help of certain terms.

Full article: http://www.semrush.com/blog/publications/let-keywords-dri...

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