19 Feb '12, 2pm

How to use Twitter in Online Marketing

That social media are essential in online media campaigns has become a truism. But how do you combine your Twitter strategy with your search engine marketing campaign, and how do you generate enough followers for Twitter to make a difference? Why should you use Twitter in your online marketing? There are at least three answers to this question: 1. Given that tweeps (those that use Twitter) often refer to sites, posts and articles in their tweets, Twitter may generate traffic directly to your site. If these tweets are retweeted by other Twitter users, the traffic may become significant. Note that many bloggers and journalists use Twitter to find stuff to write about. A link found in Twitter may lead them to your site. They may refer to it in their writing, generating a link that can be very valuable search engine optimization wise. 2. Search engines are using social traffic...

Full article: http://www.pandia.com/sew/4558-how-to-use-twitter-in-onli...

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