21 Jun '14, 5pm

Is H1 Tag Still Important in SEO? - #SEO #SERPs

While keyword prominence is still an important ranking factor, whether it is within the H1 or simply highlighted at the top of the page, there is another level to the effect of the H1 tag on organic search performance. A page’s ability to effectively engage users is another way Google organizes its search results. The bounce rate is arguably the most important engagement metric as measured by Google’s algorithm. Technology reporter Steven Levy was granted access to Google’s headquarters for his book In the Plex . According to the book, Google’s engineers identified bounce rates of search results as a signal of quality or lack thereof. If a search engine user does not return to a search results page after clicking on an individual result, this is the strongest signal to Google that the user was happy with the result. Alternatively, if a user quickly returned to a search eng...

Full article: http://www.searchenginejournal.com/2014-important-h1-tag-...

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