Small Business Video Marketing Strategies: Use What You've Got

Small Business Video Marketing Strategies: Use What You've Got

In this week's viral video round up , I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of thousands of shares, and untold amounts of free publicity for The Woodland Zoo in Farmington, Pennsylvania. Small Business Video Marketing Tips From A Zoo Here's the video in question: The Woodland Zoo is, as you might have guessed, a zoo. Like most zoos, they have all manner of animals on the property: cute ones, vicious ones, and everything in between. And they're following one of my very favorite online video marketing techniques for small businesses: use what you've got. It reminds me of Big Cat Rescue--the outfit that has scored multiple viral hits simply by filming the big cats they tend to on their wildlife preserve. Here's one of ...

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